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Platja d'Aro

Pine groves, rocks and golden sand embrace the crystal clear blue of the Mediterranean Sea.  Platja d’Aro’s seafront is a paradise made up of endless beaches and intimate coves.  Lovers of nature and the great outdoors will enjoy the variety of settings available; from a vast beach to intimate spots in which the trees practically fold into the sea, leaving just a small, exclusive space in which to bathe.  There are numerous stunning walking paths along the old customs patrol routes.

The Platja Gran is a central setting offering a vast, extensive space surrounded by the major tourist services.  Cala Rovira is the choice for people who want to enjoy a smaller beach, without straying too far from the town centre.  To the north lie Cala Sa Cova, Cala del Pi, Cala d’es Canyers and Cala Be lladona, which are ideal for people looking for peace and quiet and a more unspoilt setting.

To the south lies the magical Sa Conca, a beach; combining spaciousness and green areas and being relatively quiet in terms of people, would explain why it is often used as a location for film and advertising shoots.  The enigmatic Cala Pedrosa, which is unknown to many, lies surrounded by the distinctive Camí de Ronda de S’Agaró.


Platja d'Aro

Platja d’Aro is modernity and cosmopolitanism, dynamism and the future.  What it offers in terms of shopping, accommodation, leisure activities and restaurants and a jazz club is first class.  It is has become a shopping mecca for the surrounding towns and villages and has a vibrant cultural year round programme.

Castell d’Aro is history and tradition, charm and medieval romance; Benedormiens Castle, Santa Maria Church, and the cobbled streets transport us back to other times.  S’Agaró has become a place that strikes a balance between architecture and nature, a particular oasis of the right choices, future foresight combined with respect for the landscape.

At the beginning of the 20th century, the main beach of Platja Gran was still completely virgin.  There were no tall buildings and just a little way inland a few country houses built on the plain could be found, away from the Fanals d’Amunt district, where today the church of Fanals and the road leading to the Mas Nou can be seen.

In the 1920´s tourism first began to develop.  However, it was not until after the Spanish Civil War that the first businesses were set up to cater tourists.  Proper and organised tourist development came with the change of name from Fanals d’Aro to Platja d’Aro; the shift of the district capital and town hall from Castell d’Aro (its historical inland centre) to Platja d’Aro (1962); and the first major international advertising campaign “Love dates in Playa de Aro” (1964), which offered a week’s holiday in the town to married couples.

The Roman Village of Pla de Palol (from the first century B.C., until the 7th century A.D.) was a settlement that lived off the natural resources available: agriculture, viniculture and the manufacture of ceramics.  These products could be exported by sea thanks to the natural harbour formed in the bay of Cala Rovira.

Mn. Cinto Verdaguer, 4 (Platja d'Aro)
T. 972.81.71.79